Wilder Coffee

I created Wilder Coffee as a personal project to reconnect with designing just for fun. Inspired by my runs through Wilder Ranch State Park, the brand brings together trail running, coffee, and the epic landscapes that make Wilder so special.

The visual identity pulls from trail maps of my favorite routes and uses bold, energetic colors to capture the feeling of running through the park. This project is incredibly personal to me and combines so many things I love—design, trails, and coffee. Maybe one day Wilder Coffee will become more than just a passion project.