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HANNAH ANDERSON

HANNAH@HANANDERSON.COM

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Groundswell Santa Cruz

Brand Identity, Passion Project

May 2026

Santa Cruz, California

Groundswell is a community wellness brand I created and built from scratch. Based in Santa Cruz, it brings people together through outdoor movement experiences rooted in connection and community. Groundswell is both a passion project and a live case study in building a brand with intention.

Groundswell Homepage

Groundswell Homepage

Groundswell Instagram

Groundswell Instagram

Groundswell Email Design

Groundswell Email Design

bubbles-website

bubbles-website

Groundswell Sweat & Sip

Groundswell Sweat & Sip

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